Quick facts about us:

• Quality beer – always.
• First legal brewery in Asheville since Prohibition (founded in 1994).
• Largest native NC brewer.
• Largest family-owned brewery in the Southeast.
• Highland’s name honors the Scots Irish who settled in the Appalachian Mountains in the 18th and 19th centuries.
• Partners with the Southern Appalachian Highlands Conservancy (SAHC):

  – Names seasonal beers after protected features of the Southern Appalachian landscape.
  – Distributes co-branded seasonal packaging with the SAHC logo.
  – Supports partnership hikes related to each landmark.
  – Donates $1 per pour at each seasonal release party.

• Partners with 12 non-profits per year by featuring them in the brewery on tours, in promotions and, on one day of the month, donations of $1 per beer at the brewery release party.
• Hosts charity events onsite in our event center at great discount.
• Donates to over 100 charities annually with beer, merchandise, money, time, and labor focused on four areas of giving: Natural and Cultural Resources, People in Need, Health and Wellness, and Animal Welfare.
• Holds Night Flight, an annual race where all profit is donated to building greenways – totaling over $30,000 in three years.
• Has the 3rd largest craft brewing solar array in the country, and the 13th largest BREWING solar array in the world.
• Weekly events – Game Night, Run Club, Bike Club, Trivia, free live music and more. Check out daily events here.

Reasons to celebrate when you buy Highland beer:

• You are buying from local owners.
• You are buying from people who personally invest in making Asheville better. Oscar and Leah serve on several boards: Oscar – ARC of Buncombe County, UNC-Asheville Board of Trustees, Rotary Club of Asheville. Leah – NC Craft Brewers Guild, Asheville Chamber, Asheville Buncombe Tourism Development Authority.
• You are supporting the American dream –  Oscar immigrated to the US from Jamaica for his college education at Notre Dame and had an engineering business before he founded Highland.
• You are supporting the company that seeded an industry in Asheville.
• You are part of one of the most fun, creative, and collaborative success stories in American industry, NC history and Asheville history! Craft beer in NC and Asheville is a booming economy. For the numbers, check out the Asheville Chamber’s 2017 economic development study, downloadable from this link.

Our tasting room hours are:
Monday – Thursday, 3-9pm
Friday – Saturday 12-10pm
Sunday 12-6pm

Office hours (Monday – Friday 8:30am to 5:00pm)